Weight Watchers cops a serve for their ‘Plate of our Nation’ campaign

Kasey Edwards takes Weight Watchers to task in the normally fat-phobic SMH:

[…I]f WeightWatchers has just cottoned on to researching ”real solutions” for people to lose weight, then what has it been doing with its customers for the past 50 years?

Oh yes, that’s right, running a highly successful business – one that profits from repeat business.

This is a company that, by its own admission, trades in failure.

[…]

But the Plate of Our Nation campaign is not focused on health. It’s focused on WeightWatchers core business – the promise of weight loss. And as any health professional should know, weight loss and health are not necessarily the same thing.

[…]

Lydia Jade Turner, the managing director and psychotherapist at BodyMatters Australasia, condemns WeightWatchers for its fat shaming imagery and messages.

”WeightWatchers is morphing itself to appear as a benevolent public health institution when in fact it is grooming customers for profit,” Turner says. ”The Plate of Our Nation website provides many healthy tips – essentially piggy-backing off already existing public health campaigns – but the problem lies in the ultimate promise of weight loss.”

Turner says ”WeightWatchers has no research to show that it is any more effective than any other diet on the market over the long term”. This makes WeightWatchers’ new aim ”to reverse this country’s obesity epidemic” at best naive and at worst highly cynical.

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