A surprisingly Fat Accepting vintage ad

This ad for children’s clothing has got to be the most Fat Accepting vintage ad I have ever seen. It’s not perfect (it has kids standing on scales along side other kids eating and playing), but it’s more size positive than most. The transcript is below the image. [via vintage ads]

Why are some people fat and some people skinny?

Transcript:

Why are some people fat and some people skinny?

We get fat or skinny because of the different ways our bodies use the food we eat.
Some children eat only a little and still get fat.
Others can eat and eat and still be skinny.
When we eat more food than we use in playing and growing, some of the food is stored in our bodies.
That is what fat is: stored food. Everybody has some.
People who have only a little are skinny.
And people who have a lot of stored food are fat.

Every child — fat, skinny or in-between — looks just right in Health-tex.
All the clothes are the handsomest, sturdiest, most comfortable way to dress boys from 6 months to size 8 and girls from 6 months to size 6x.
Everything Health-tex makes is washable, and lots are treated with permanent press for no-iron ease.

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8 Responses to “A surprisingly Fat Accepting vintage ad”


  1. 1 living400lbs Saturday, 9 January 2010 at 2:14 pm

    Nice :)

  2. 2 Twistie Sunday, 10 January 2010 at 6:48 am

    Hey I think I remember that ad! I still think it’s pretty cool, overall. It’s child-friendly and non-shaming.

  3. 3 Atchka! Sunday, 10 January 2010 at 7:07 am

    Yoink!

    I just stole this. So cool. Nice find.

    Peace,
    Shannon

  4. 4 Jackie Sunday, 10 January 2010 at 2:03 pm

    This is awesome!

  5. 5 Jennyrose Monday, 11 January 2010 at 12:28 pm

    I can’t remember the last time I saw such a sensible ad. Thanks for the lift.

  6. 6 SweetAsCake Monday, 11 January 2010 at 10:49 pm

    Aw! I used to have some books (it was like a children’s encyclopedia, actually) with the same illustrations… *nostalgic*

    And yes, it’s surprisingly fat-positive. I love that they start by making it clear you can’t tell what a person eats by looking at them.

  7. 7 Fatadelic Monday, 11 January 2010 at 11:08 pm

    Yeah, apart from the whole size positivity thing, I really like the graphics of this ad. I don’t know who the artist is, but s/he was hugely popular in the 70s. I have an old Parker’s astrology book that is illustrated in this style (or similar) and I treasure it.


  1. 1 A few catch-up links | Fat Chic Trackback on Saturday, 13 February 2010 at 1:35 am

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